Discounted “work of art” Soho broadcast now comes with NFT

It’s Willy Wonka meets Andy Warhol in this Soho work of art that doubles as a house – and the price of the magical loft has just been red...


It’s Willy Wonka meets Andy Warhol in this Soho work of art that doubles as a house – and the price of the magical loft has just been reduced to $4 million, from his request for $5.4 million in February.

The new deal includes an NFT from the house, Gimme Shelter can report exclusively. It will be a ‘gift’ for buyers, so future owners can ‘memorize the unique space’ as a work of art before making it their own, said broker Serhant Katie Thurber, who lists the co-op at 112 Prince St.

The sellers are concept artist, director and photographer Michael Somoroff and his wife Irina, who raised their four children in the loft.

The colorful house is adorned with floor-to-ceiling Italian marmoline carvings created by on-site artisans. “It looks like you’re living inside a seashell,” a broker who visited Gimme Shelter told him.

It’s also had an unusual price history since hitting the market for the first time in a quarter century last July. ask for $5.99 million.

By June this year, the price had dropped dramatically to $3.6m as the minimum bid for an auction – and only recently returned to the market for its $4m bid.

One of three bedrooms inside the upstairs loft.
One of three bedrooms inside the upstairs loft.
Hayley Ellen Day
Interior of a bathroom inside the unit.
A bathroom inside the Prince Street mansion.
Hayley Ellen Day
Interior of a living room inside the Prince Street House.
The co-op is 2,500 square feet.
Hayley Ellen Day

At 2,500 square feet, the full-floor residence — on the second floor of a six-story building — features three bedrooms and 2½ bathrooms.

It was designed by Somoroff with the help of architect Stephen Wanta.

Original details include 13-foot beamed ceilings, six wood-framed windows, exposed brick, and cast-iron columns. Entrance is via a keyed elevator.

Interior of loft floor library.
The loft’s standout library.
Hayley Ellen Day
Interior of the fitted kitchen of the house.
The unit’s kitchen isn’t too shabby, with its geometric islands, three sinks, two half-fridges, a dishwasher, and a separate oven and stove.
Hayley Ellen Day
Interior of the dining room inside the unit.
The loft dining room.
Hayley Ellen Day

Sculptures surround the dining area, acting as dividers to separate the kitchen and entertainment areas. The kitchen has different geometric islands, three sinks, two half-refrigerators, a dishwasher, a separate oven and stove. The master bedroom features a platform bed, tiled ceiling and sunken Jacuzzi tub. There is also an office on a raised “stage” and a library accessed by a ladder.

Building amenities include a common rooftop terrace and basement storage.

The Somoroffs are selling out, says Thurber, because it’s time to start a new chapter – and “massive creative projects” – in Spain.

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Newsrust - US Top News: Discounted “work of art” Soho broadcast now comes with NFT
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