The sadness of the life and death of Kevin Samuels

Kevin Samuels came to us like most viruses do; without warning. One day you’re fine, and the next morning you’re completely swallowe...



Kevin Samuels came to us like most viruses do; without warning.

One day you’re fine, and the next morning you’re completely swallowed up and have no choice but to pull through.

For those of you who are vaccinated, just know that Samuels was a self-proclaimed relationship guru who started his own YouTube channel in 2014. He hosted a phone show in which he offered advice, but the advice was often harsh criticism of the caller’s appearance, or worse.

It came viral in 2020 when a woman who called her told her she was no longer interested in dating below her pay grade. She said she owned a business and noted that men who didn’t earn at or above her level tended to want to get into her business (both figuratively and literally).

Samuels’ advice to the woman was that her desire to attract a man above her social status was a pipe dream, or, as he put it, “Men who make six figures don’t want baby mamas of ‘thirty years.

He also noted that women of average appearance (the caller rated himself five on a scale of 1 to 10) did not tend to attract high-income men. Samuels exclaimed that he was giving her a dose of reality.

As the caller tried to explain his position, Samuels cut him off that she notes: “You can call it what you want, but women like you die alone. Directly. Because you think you’re better than the men you qualify for.

He also told the woman, who had a baby but never married the father of the child, that it was a used vehicle that wanted brand new 2021 prices.

On Thursday, rumors began circulating that Samuels, 57, had died. For almost a day, no trustworthy news source published news of his death. The New York Times waited until Saturday to write a story that the social media celebrity and former fashion designer, “who built his following on a clear-voiced, hyper-masculine authority image usually wearing a finely tailored suit,” had died.

All of this added to the sadness of Kevin Samuels’ life.

There’s no shortage of men who believe, just like Samuels, that single black women over 35 are, as Samuels called them, “leftovers.” You can walk into any place where time has stood still – a barbershop, a boxing gym, a Republican convention, or the home of a Howard Stern listener – and find men with similar beliefs to those of Samuels. There was nothing brilliant about Samuels’ archaic thoughts, nothing new to see, nothing prophetic or profound. Yet there are men — many of whom will now be compelled to listen to Joe Budden and DJ Akademiks — who believe, like Samuels, that derogatory, hurtful, malicious and hateful criticism disguised as “straight talk” keeps it real.

Samuels was proud to take black women and some black men to task. He was brash and blunt, even when the conversation didn’t require it.

Once a man called on his show and noted that he was a phlebotomist. Samuels got bored with the caller and told him, “Get off my phone female dog. Go get some blood, boy. He told a single mother she was stingy with sex with her ‘high-value man’ after she had already given up her belly before getting a ring. And I’m paraphrasing.

I should note that I didn’t know Kevin Samuels the person, and there have been several YouTube videos praising him now that he’s gone, but I find it hard to believe that the highly stylized Samuels, whose soundbites are are often rendered on such studious academic sites like WorldStar and Media Take Out, was the real man. I want to believe that Samuels is a creation whose origin story begins with a nice boy who, like many men before him, was hurt by someone and became the bad guy. Isn’t that the origin story of every villain?

Think about it: he was always impeccably dressed, but most of his YouTube footage looks like it was shot in a room in his house. This means he would put on a full suit and tie to sit in a room in his house to talk to viewers.

For Samuels, the costume looked a lot like Joker makeup. Most of his callers were just ordinary people, wearing ordinary clothes, but Samuels berated and chided them while they were in suits and boots. It’s much easier to look down on people when you’re dressed to perfection. The costume added to Samuels’ asshole persona. It didn’t make him an asshole any more than big church hats make church women gossip, but it helped in the process, like a cloak or a dagger.

Add up all the things that make a man hypermasculine, barbaric and dragging his fingers, and you have Kevin Samuels. And just like the wicked before him, there is no love for the destruction he caused and no redeeming quality in his death. He picked up his coat and used it to punch people over the head under the guise of therapy. He was a convenience store preacher without a good word, or a hate-filled basketball dad with no kids to cheer for. He was everything that happens to the unloved. It was an abandoned dog commercial – you know, the one that almost makes you cry – that was the one.

I never thought Samuels comment was worth noting, but I thought of two things the last time I saw one of his viral clips. The first was: He was the walking meme of “Tell me you hate black women without saying you hate black women”, except he was Actually to say it ! And, “Who hurt you?”

You don’t naturally have so much hatred in your heart; you weren’t born with that kind of hate. This hatred is cultivated over time. It takes run-ins with the law where you’re not at fault and countless rejections. You have to season this kind of hate and put it in the fridge for 48 hours for it to really soak in.

It takes a special kind of hate to tell a woman she’s the size of Emmitt Smith or Barry Sanders.

“You are the size of a running back. Don’t come here talking about what men have to accept when talking to someone who can exhaust the Power I. Before the woman could intervene, Samuels punctuated his football analogy by shouting, “Hut. Hut.”

But the most confusing and confusing aspect of Samuels’ infamy has to be his audience. Not that he has any followers – people have always loved polarizing characters; just look at Donald Trump – but why did black women and men keep calling this man in a suit who was presumably hosting a YouTube show from his house, seeking advice despite knowing they were opening themselves up to belittle complete ? I’m not shaming, but it’s another type of masochism that I don’t know.

So a black man spouting shameful statements is dead, and most black women don’t care. Neither should they. Samuels found an open surfboard in the bash-black-women ocean and rode the wave. His misogynistic talking points and fatphobic, ageist, cavernous soundbites were oppressive, simplistic and unabashedly cruel, and his death does not make him a martyr or a nobleman. It doesn’t undo the damage he’s done. It does not dry up the Earth that he set on fire.

That hasn’t stopped some black people from immortalizing his teachings. But these men are mulish and still believe that Dr Umar will open a school. So it’s up to them.

When I was little, I was afraid of the bad guys. And then I got older and realized that all of this, all of the hate-filled monologues, all of the insults, destruction and scarring could be attributed to a deficiency in a vitamin we all need: love.



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Newsrust - US Top News: The sadness of the life and death of Kevin Samuels
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