Louis Vuitton and Johnnie Walker go Web3

This week’s Nifty News sees Louis Vuitton’s arrival on the non-fungible token (NFT) gaming scene, Johnnie Walker’s entry into Web3, and E...


This week’s Nifty News sees Louis Vuitton’s arrival on the non-fungible token (NFT) gaming scene, Johnnie Walker’s entry into Web3, and Elon Musk’s apparent embrace at the Bored Ape Yacht Club.

Louis Vuitton imposes itself on the NFT gaming scene

To commemorate Louis Vuitton’s bicentenary at the end of 2021, the French luxury brand has launched an NFT game called “Louis: The Game”. At the time of publication, the game has been downloaded over 2 million views across Android and iOS devices. “Louis: The Game” follows its protagonist, Vivienne, as she overcomes challenges, collects candles and other collectibles. NFT artist Beeple has designed 30 in-game NFTs which are ready to win. At the end of April, new levels were released and with them new opportunities to earn NFTs which will be distributed via a raffle until August 4, 2022.

Screenshot of Louis: The Game iOS mobile app.

Larva Labs deletes all its tweets

In a curious and understated move, the Twitter account run by the founders of Larva Labs (LL) reset its Tweet count on May 2. Since Yuga Labs Acquired Larva Labs CryptoPunks Collections and Meebits in March, most Tweets regarding these collections have been moved to the @cryptopunksnfts and @MeebitsNFTs accounts.

However, LL founders Matt and John have said they will continue to post to @LarvaLabs. The company continues to run various other Web3 projects under its belt, including Autoglyphs, as well as some mobile apps.

For fans nostalgic for the OG NFT collection, a user known as “@swissdegen” has saved all Larva Labs Tweets since 2017. Why? “For culture,” he tweeted.

Does Elon Musk embrace NFTs?

New Twitter owner Elon Musk has changed his Twitter profile picture (PFP) to a collage of Bored Ape Yacht Club NFT for less than a day and caused a stir on Crypto Twitter. Musk’s profile picture also caused the value of ApeCoin, Yuga Labs’ cryptocurrency, to skyrocket. The image has since been removed because Michael Bouhanna, a Sotheby’s executive, originally created it for Sotheby’s sale of the NFT and asked for credit.

Users who traced some of the NFTs in the profile picture confirmed that Elon does indeed have an impressive collection of Bored Apes, including three Golden Apes. The wallet also contains Doodles, Azuki and Moonbirds, all transferred from the MoonPay vault. However, some of the Bored Apes in the PFP collage do not belong to Elon Musk, as user “@franklinisbored” underlineraising concerns about copyright infringement.

VeeFriends partners with Johnnie Walker

Scotch Whiskey Johnnie Walker and parent company DIAGEO have partnered with Gary Vaynerchuk’s NFT VeeFriends project to provide Gift Goat VeeFriends NFT holders with spirits-related offers. Gift Goat is one of 268 characters from the original VeeFriends collection. There are 555 Gift Goat tokens in total.

All Gift Goat tokens will unlock 18 luxury gift experiences curated by Gary Vaynerchuk over the course of three years. Each experience combines a bespoke physical gift with a unique NFT from a notable space artist. The Johnnie Walker collaboration will also set up an activation at the upcoming VeeCon NFT conference.

Source: VaynerNFT

Other interesting news

two weeks later Coinbase has launched the beta version of its NFT marketplace, the crypto exchange opened it up to everyone on Wednesday. Coinbase clarified on Twitter that having an open beta means more features will be added continuously, but with public input.

The last week of April saw a sudden increase in demand for 3 and 4 digit codes Ethereum Name Service, or ENS, domain names, marking a trend of NFT investors who prefer a shorter NFT token ID. Coinciding with new listings was a strong ENS token price increase. Additionally, secondary sales of ENS names on OpenSea peaked at 446 Ether (ETH) of a volume value over the past week.