'White Hot' review: A retailer whose reputation has plummeted

In this documentary by Alison Klayman ( “The edge” ), the “rise” part of the story is condescending and tedious. The subjects offer exa...


In this documentary by Alison Klayman (“The edge”), the “rise” part of the story is condescending and tedious. The subjects offer exaggerated descriptions of Abercrombie’s centrality to American life and explain the 90s in comedic, condescending terms. “MTV, the Video Music Awards and the TV show ‘House of Style’ have given the country of hover access to things they wouldn’t normally see,” says Alan Karo, Marketing Manager. Patrick Carone, former editor of Abercrombie’s Quarterly Magazine, enlightens viewers on the concept of a mall: “Imagine, like, a search engine that you could wander through.”

The documentary becomes more substantial when the “fall” component comes into play. Former employees share descriptions of more or less overt encounters with racism working at the company, whose advertising wooed white and wealthy consumers. But these stories are not new (several interviewees were among the class action plaintiffs). And while the film provides encouraging evidence of shifting societal sensitivities, it fundamentally dresses up worn material.

White Hot: The Rise and Fall of Abercrombie & Fitch
Unclassified. Duration: 1h28. To watch on Netflix.

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Newsrust - US Top News: 'White Hot' review: A retailer whose reputation has plummeted
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