Sony and Honda announce partnership to make electric cars

TOKYO — Japanese electronics and entertainment giant Sony announcement Friday that it would partner with Honda to develop electric cars...

TOKYO — Japanese electronics and entertainment giant Sony announcement Friday that it would partner with Honda to develop electric cars for sale as early as 2025, becoming the latest company to enter the booming battery-powered vehicle market.

Demand for electric cars is weak but soaring as concerns over climate change and tougher emissions regulations push consumers into the market. But Japanese companies have fallen behind rivals in vehicle development and are now scrambling to make up lost ground to fast-growing automakers like Tesla and traditional rivals like GMwhich has pledged to go all-electric by 2035.

Sony, a leader in digital sensors and imaging technology, has announced its ambition to enter the automotive market in January at the Consumer Electronics Show in Las Vegas, unveiling a prototype SUV allowing passengers to play video games designed for its PlayStation 5 console.

But rather than design its own cars, the company opted to partner with a traditional automaker, seeking to avoid the pitfalls faced by other tech companies that have tried to build their own vehicles from scratch. Sony and Honda said in their announcement that they plan to form a new company this year that will manufacture cars at Honda’s factories.

The deal is expected to give Sony access to Honda’s industry knowledge as well as its global network of dealers and service providers. Honda will have access to essential technology to implement features such as autonomous driving, as well as Sony’s wealth of entertainment options.

This will be crucial as companies seek to compete with more established electric vehicle makers, as well as powerful tech companies, such as Apple, that want to give electric cars their own spin.

Honda previously announced plans to make a variety of other all-electric cars, including at least two in partnership with GM for the US market.

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Newsrust - US Top News: Sony and Honda announce partnership to make electric cars
Sony and Honda announce partnership to make electric cars
Newsrust - US Top News
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