It's a good time to be a relationship coach

Many coaches also offer follow-up consultation by phone or video call to potential clients, who must request these sessions if they are n...


Many coaches also offer follow-up consultation by phone or video call to potential clients, who must request these sessions if they are not advertised. Choosing the right trainer, Ms Ashley added, often comes down to “fit, chemistry, confidence and understanding of experience”.

Corinne Reynolds, 41, director of advancement at Metropolitan Family Services in Chicago, where she lives with her daughter, hired Ms Ashley in January 2020 when she was divorcing her ex-husband. Although she was in therapy, Ms. Reynolds still felt overwhelmed. The pandemic has made matters worse, she said, increasing her sense of isolation.

“The therapy seemed open. I needed someone to give me advice, help me create a plan and have action steps,” said Ms Reynolds, who worked with Ms Ashley for six months.

“Jessica helped me set weekly goals and create a better morning routine for me and my daughter,” she added. “She helped me find a lawyer and navigate the legal system. She looked at my documents. I also joined her Facebook group of other moms going through this experience which made me feel less alone.

Tirzah Stein, a licensed social worker in Denver, recently quit her job in this field to start Coaching almost Wednesday, specializing in marriage and prenuptial coaching. Since opening her business in September, she has taken on 24 clients, including 18 in February, she said.

Because coaches don’t have the same approach as therapists, Stein said they can develop an intimacy with clients that can be helpful in achieving goals. “As a trainer, you don’t have the same limitations as a therapist,” said Ms. Stein, who charges $550 for four one-hour sessions and $800 for eight. “You show your emotions and are a human being. I’m a best friend who always logs on as a professional.

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