the superbowl Sunday night drew the highest ratings in five years for the game, averaging 112.3 million TV and streaming viewers, accor...
the superbowl Sunday night drew the highest ratings in five years for the game, averaging 112.3 million TV and streaming viewers, according to NBCUniversal, which broadcast the event.
Viewers watched a game that saw the Los Angeles Rams narrowly win in the final minutes at their home stadium against the Cincinnati Bengals. The halftime show, which featured hip hop for the first time at the event, attracted a larger audience than the previous year.
Last year’s Super Bowl, which appeared on CBS, had 99.7 million viewers across multiple platforms — the lowest viewership in years. This year’s game aired on NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital and Yahoo Sports platforms. TV viewership on NBC peaked at 104.4 million halfway through the game, but averaged 99.2 million, up 4% from a year ago.
The halftime concert, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent, averaged 103.4 million viewers, a 7% increase from the last year’s performance by the Weeknd. the medium ad – there was 81 pitches in the national broadcast – reached 106 million viewers, according to data from iSpot.
As more people seek outlets for their pandemic fatigue, National Football League games accounted for 48 of the 50 most-watched shows of the 2021 regular season, even as the league fight against criticism about racism and player injuries.
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