Rihanna is pregnant. Here's why the photo shoot is next level.

The art form known as the “celebrity pregnancy photoshoot” has a winning new entry. Rihanna and ASAP Rocky announced their first child ...

The art form known as the “celebrity pregnancy photoshoot” has a winning new entry. Rihanna and ASAP Rocky announced their first child with the release of a street shot of Miles Diggaka Diggzy, aka, the 20-year-old photographer named by vogue as “fashion’s favorite paparazzi”.

the photo series, posted on Instagram and sold to various outlets including this one, features Rihanna in a vintage pink Chanel long puffer jacket with jeweled gold buttons from the Fall 1996 collection over extra-long ripped jeans floating in the street and held in place by a gold and leather Chanel chain belt. Her belly, framed by the coat closed by a single button at the sternum, is covered only by a cross of costume jewelry encrusted with jewels on a long pearl necklace, also by Chanel. His hands tucked into the pockets of his jeans, his hair in loose waves. ASAP Rocky wears leather pants, a Carhartt denim jacket, a varsity hoodie and a black beanie.

In one photo, they stroll down a street in Harlem, apparently under the Riverside Drive overpass, holding hands; in another, he kisses her on the top of the head, creating a love circle of two. In neither does there seem to be anyone else around.

(There’s what looks like a sprinkling of snow on their hair, suggesting the photos were taken before the weekend snowstorm and freezing temperatures, and posted on a schedule.)

The framing is carefully calculated in its false intimacy, both off duty and on message. “Caught” so you feel like you’re getting a glimpse of a private moment, but in a way that’s been completely choreographed right down to the vintage diamond signet ring on her finger.

In this, Rihanna’s shot is the latest step in a photographic tradition that dates back to Demi Moore’s pregnancy cover on Vanity Fair in 1991.

This portrait, featuring the actress cradling her distended stomach, naked except for a giant diamond ring, was so outrageous when released that it was banned from some stores although they are shipped with a paper cover. The photo started an image-making trend that spanned Cindy Crawford, Britney Spears, Ciara and Gigi Hadid, although they were all dominated by Beyonce2017 pregnant photoshoot wearing lingerie in an arbor. This shot set a new standard for handling the public disclosure of pregnancy, becoming not only Instagram’s most liked photo of the year it hit 11.1 million likes, but also the first in a string of high-concept maternity shoots the star has dropped.

Today, Rihanna has brought the tradition down to earth, linking it to two contemporary phenomena. First, the evolution of street photography from guerrilla reportage to a new kind of fashion image-making (the visual equivalent of casual Friday); and second, the growing use of social media as an image-building exercise. It’s a way for celebrities to connect with their fans and community, and offer seemingly personal and unvarnished glimpses into their lives in the most polished and controlled way possible.

Indeed, Mr Diggs, whose signature features his subjects against a black and white background so they come into focus, told Vogue that part of his success was his desire to portray his subjects under their better day, and his willingness to abstain if he catches them on a day off.

Contrary to the Moore tradition, which often involved being as naked as possible, or the Beyoncé photo, which delved into art history, Rihanna chose a look and composition that seems like a wink. fashionable sly eye herself – in particular, Anna Wintour. first cover of Voguein 1988, which featured Israeli model Michaela Bercu wearing old Guess jeans and a Christian Lacroix jacket with an ornately jeweled cross on the front, her hair blowing and wavy, laughing in the street.

At the time, it was seen as groundbreaking: a way to let out the suffocation of Vogue, demonstrate a rawer, lower era in fashion, and herald the rise of a new power at the top.

At this time, this underscores Rihanna’s ease in appropriating the imagery of the establishment and revising it for her own purposes. Not to mention her ability to move products, both of which helped transform her from simple fashion icon to billionaire entrepreneur.

Already, according to the online sales site Lovethesales, searches for “pink padded coats” increased 200% within hours of posting the photos; for “ripped blue jeans”, 175%; and for “pearl necklaces”, 80%. (ASAP Rocky also caused a spike in men’s sweater vests, leather pants and Carhartt jackets.)

All of this suggests that when it comes to maternity style — not to mention baby kits — this may just be the beginning.

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Newsrust - US Top News: Rihanna is pregnant. Here's why the photo shoot is next level.
Rihanna is pregnant. Here's why the photo shoot is next level.
Newsrust - US Top News
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