Alphabet's profit rose 36% to $20.64 billion in the fourth quarter.

There’s so much uncertainty surrounding Google’s parent company Alphabet these days: a global pandemic, inflation fears gripping the US ...


There’s so much uncertainty surrounding Google’s parent company Alphabet these days: a global pandemic, inflation fears gripping the US economy, restless employees defying management, and regulators and politicians seemingly determined to put on their weight.

But one thing has not changed. Alphabet continues to make money. Many.

On Tuesday, Alphabet reported a 36% increase in profit to $20.64 billion in the last three months of 2021 on revenue of $75.32 billion, up 32% from last year. ‘last year. Earnings topped analysts’ estimates of $19 billion in profit and $72.3 billion in revenue, according to data compiled by FactSet.

The strong results are a reminder of the underlying power of Google’s business and how, regardless of the circumstances surrounding it, the company will continue to thrive as long as people are active on the internet.

Google search remains the preferred on-ramp to the internet. YouTube is an essential online destination for entertainment, information and music. Although lagging behind Amazon and Microsoft, Google is well positioned to capitalize on the seismic shift of companies outsourcing technology infrastructure to the cloud.

With a solid foundation, Google has made slight adjustments to fortify its strongholds.

The company has changed the way it lets retailers list products in a bid to get more users to search Google or YouTube. In a recent survey, Morgan Stanley found that the percentage of people starting searches on Google and YouTube has increased since last May, while the percentage of Amazon Prime users starting searches on Amazon has declined.

YouTube has introduced short videos – under 60 seconds – to compete with TikTok and appeal to younger audiences. Google Cloud continues to hire more sales staff as part of a push to expand into new industries and forge partnerships.

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Newsrust - US Top News: Alphabet's profit rose 36% to $20.64 billion in the fourth quarter.
Alphabet's profit rose 36% to $20.64 billion in the fourth quarter.
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