YouTube CEO Hints NFTs Could Be Added to Creators' Platform

YouTube President and CEO Susan Wojcicki address YouTube’s priorities for 2022 in a letter posted on the company’s blog on Tuesday. Amo...



YouTube President and CEO Susan Wojcicki address YouTube’s priorities for 2022 in a letter posted on the company’s blog on Tuesday. Among those priorities was the ability to add non-fungible token, or NFT, functionality for the platform’s video creators.

What that might look like is yet to be determined, however. No further details were provided in Wojcicki’s statement other than the claim that the YouTube team will use developments in the Web3 space “for inspiration”.

“The last year in the world of crypto, non-fungible tokens (NFTs) and even decentralized autonomous organizations (DAOs) has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans.”

As YouTube looks to expand the number of ways creators can make money, one option is to “capitalize on emerging technologies.” Currently, there are 10 ways for creators to monetize their business according to Wojcicki, including ads and new TikTok-like YouTube shorts. Could NFTs be next?

Related: Meta Unveils Metaverse AI Supercomputer, Says It Will Be World’s Fastest

YouTube has one of the largest communities of creators and is the second most visited site in the world, according to at Similarweb. In light of the rise of the Metaverse and other Web3 initiatives by social media platforms like Meta and Twitter, which recently allowed iOS users to use NFTs as profile pictures, YouTube seeks to compete to retain and attract talent.

In Wojcicki’s letter, she also mentioned their intention to improve the live experience for game creators as a priority. Given that NFT integration in video games has become a primary use case for NFT adoption, this might suggest that game creators might be more open to capitalizing on YouTube’s new initiative.