Contouring is back. It's not what you remember.

A simple scroll on TikTok reveals that contouring is back from the dead. It comes back after a backlash against the sculpted and drawn...


A simple scroll on TikTok reveals that contouring is back from the dead.

It comes back after a backlash against the sculpted and drawn look often associated with the early 2000s. (Remember the strobe? Baking?) It’s back after a pandemic in which many people have given up on the whole thing. makeup. But the look is not what you may remember.

Makeup mavens are now sweeping bronzer, blush, and highlighter under their foundation for a look that’s called under the paint. It’s an approach makeup artists have used for years to create a “natural” look: all the color is applied first, and the foundation acts like a veil to diffuse it. Sometimes the look is called gentle massage. The idea is to choose lighter formulas, apply less and blend more.

With new contouring in mind, companies like More shiny and Beauty undone have released creamy and light formulas. For example, Glossier’s Sun Paint, described as an “almost whipped gel cream,” is a textured bronzer intended to be applied with your fingertips. Undone’s Water Bronzer is a water-based stick designed to create a soft contour that blends in perfectly.

Many young women who may have witnessed the heavy contours of the early days are trying it for the first time.

“I’m 26 and just three months ago I started contouring,” said Madison Baber, brand activation manager in San Antonio. She was inspired by TikTok influencers like Kylie larson and Kensy Tillo who came across his For You page and made contouring “so easy and natural”.

“I saw how it can transform your face but not make you look cute,” Ms. Baber said.

26-year-old Fabiana Mel√©ndez Ruiz is also a debutante. “I literally started contouring in September,” said Ms. Ruiz, who works in marketing. “I had never done this before, even though I experienced the 2015, 2016 YouTube chaos of extreme contouring.”

Madison Beer Vogue Beauty Secrets video was the turning point for Savannah Scott, the editor of the beauty journal app Super awesome. “She tells the story of how Charlotte Tilbury’s contour wand changed her life,” Ms Scott, 28, said of the 22-year-old influencer and singer. “When I saw how she used it, I thought, I can do this. “

“I was looking to contour because I know how transformative it can be for someone’s face,” Ms. Scott said.

Kim Kardashian’s longtime makeup artist Mario Dedivanovic, who widely popularized the once obscure shooting technique, is well into the game.

“I definitely saw the outline change to a softer look,” Mr. Dedivanovic said. “People who try it on for the first time are looking for a softer, effortless way to wear it, and there is less pressure to follow all the rules.”

The most intimidating outlines of the past were really meant for social media, YouTube, and intense lighting, he said.

The new wave of contouring has a lot to do with the current obsession with ’90s style. OG models of this era had defined cheekbones and strong jaw lines, but the look was more natural and less obvious than the early ones. ages.

“Now that all things from the ’90s have made a big comeback, the contour aesthetic of that era is no exception, except we see it reduced in everyday life,” Dedivanovic said.

Make-up artist Charlotte Tilbury is so in love with the ’90s contour look that she created an entire contour palette dedicated to it called the Nudegasm Face Palette.

“I started my career in the ’90s surrounded by great goddesses who really understood the power of layering tone-on-tone colors to showcase their features,” Ms. Tilbury said. “From Cindy and Naomi to Kate and Linda, these were magical matte formulas to create a soft, diffuse outline.” It was the beauty philosophy of the ’90s, she said: highlighting your own features by playing with light and shadow.

Some makeup professionals suggest that the new wave of contouring has come about because of boredom with the highly filtered and altered look that we have become used to on social media.

“We are moving away from using bronzers and highlighters to sculpt the angles of the face,” said Terri Bryant, makeup artist and founder of Beauty Guide, a range of makeup products created with accessibility in mind. “I’m a huge fan of the return to makeup focused on celebrating and improving our functionality rather than modifying it.”

For anyone planning to take advantage of the trend, newer, lighter-weight products are a great way to start, but application is also important. Ms. Bryant prefers to use different shades of cream blushes rather than bronzers for contouring.

“Start with the cheeks,” she said. “It’s a bigger area to work with and a good place to hone your blending skills. You highlight the cheekbone by adding a lighter, multi-dimensional shade to catch the light. It’s like putting a spotlight directly on functionality. For the outline, apply a matte shade, no more than a shade or two darker than your natural skin tone, in the hollow area just below the cheekbone.

The darker shading makes this area appear to recede, ultimately lifting and defining the cheekbone above.

Ms Tilbury advises to think simply too. “Just think of contouring as choosing the features you want to highlight the most using light and shadow,” she said.

She attributes the new look of contouring to new products. “There is a smoother, more modern approach to contouring as formulas and looks have evolved,” she said. “Now it’s a flattering outline – super forgiving finely crushed powders that won’t stick in your lines and pores and creamy, lightweight formulas that allow for effortless blending.”

For model cheekbones reminiscent of the ’90s, she said, follow the hollow of your cheek, suck your cheeks, place the brush in the hollow, and brush back and forth.

“Never forget to mix, mix, mix,” Ms. Tilbury said.



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Newsrust - US Top News: Contouring is back. It's not what you remember.
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