Binance Sponsors AFCON to Further Develop Crypto Adoption in Africa

Monday marked the start of the TotalEnergies Africa Cup of Nations, the largest series of men’s soccer championships in Africa. At the s...



Monday marked the start of the TotalEnergies Africa Cup of Nations, the largest series of men’s soccer championships in Africa. At the same time, Binance announced its official partnership with the African Football Confederation as well as its official sponsorship of the AFCON 2021 tournament, becoming the first crypto and blockchain sponsor of the event.

Through this sponsorship, Binance will also be promoting CAF social media content which will include Daily Support, Weekly Support and Tournament Support. This content will cover matches from five Cameroonian cities across the six venues.

Veron Mosengo-Omba, CAF general secretary, was “delighted to welcome Binance as official sponsor of the CAN tournament this year”. Mosengo-Omba said he was optimistic that the partnership “will take African football to a new level”.

CAN 2021 marks the start of the African sports calendar and will run until February 6.

Binance’s partnership with CAF is part of an ongoing campaign to provide financial services to Africans who they believe would normally have very limited access to banks and other financial institutions. So far, Binance says it has already given more than 541,000 Africans access to free crypto lessons.

Binance Director for Africa Emmanuel Babalola said, “Soccer is the most popular sport in Africa. He said they hoped the sponsorship “would further corroborate our mission to mainstream crypto across the continent.”