Why is everyone turning brunette? The new hair trend

Over the past few months, Hailey Bieber, Billie Eilish, Florence Pugh, Dove Cameron and Gigi Hadid, among other celebrities, have taken ...


Over the past few months, Hailey Bieber, Billie Eilish, Florence Pugh, Dove Cameron and Gigi Hadid, among other celebrities, have taken their manes deeper and darker. On TikTok, blonde hair has been declared “cheugy”, In the neologism of Generation Z. It seems that some of us give in to a desire to become a brunette.

This new take on darker, shinier hair appears to be fueled in part by the desire for change that emerged in the wake of the pandemic, when many people were able to embrace their natural color the wrong way.

“There has definitely been a change in attitude as I see clients switching to darker and more luxurious shades,” said colorist Sharon Dorram of Sharon Dorram Color at Sally Hershberger on the Upper East Side. “Brown hues tend to create a more mysterious vibe, so total blonde makeovers have been extremely fashionable. It’s like trying another personality.

Others are asking their color to be imbued with a hint of warmth as we move into the cooler months. It’s not revolutionary, but there seems to be a different feeling behind it now.

“I have experienced an increase in requests for warmed brown colors,” said the colourist. Aura Friedman. “I think it’s because brunette has the power to be transformational at first, but is low maintenance in the long run. People watch other people have this empowering brown hair moment and want to experience it for themselves.

In practice, Ms. Friedman, who recently took the model Kendall Visser from baby blond to vibrant brown, thought in New York, where she works at Caroline suite living room in SoHo, like the home of cool tones. But in uncertain times, she suggests, it’s heartwarming to switch to “warm, pleasant colors.”

Another reason the brunette might be because Gen Z prioritizes healthy hair. “Generation Z is now more health conscious and healthy,” said Franck Izquierdo, founder of IGK salons in New York, Miami and Los Angeles. “I see the healthy brunette as the trend of the New Year. Being behind the chair every day in my salons, I listen to my clients, and they also feel that the brunette gives them more power and strength.

Patricia torvalds, a 25-year-old software engineer and swimwear designer in Brooklyn, recently swapped her platinum hair for a soft brown closer to her natural color. “I feel like a creature of the woods or like a Laura Ingalls Wilder girl,” she said. “I like the way it looks with certain colors, like creams, blues and even orange. I was really surprised at how pretty it looked with a bright orange dress I wore for my birthday.

“I think brown hair brings out my hardworking and serious side, which is good for winter – like the fable of the ant and the grasshopper,” she continued. “And I don’t have to worry about my roots.”

The brown shades of 2022 are richer, more complete and more complex than in the past. One example is the growing popularity of shades that fall between blonde and brown.

The Los Angeles Colorist Daniel Moon took singer Hayley Kiyoko from a bright blonde to a sand and gingerbread color. “It’s a color that’s about to be brown and bordering on dark blonde,” Mr. Moon said. “These mid tones are my favorite. They give hair a break after years of bleaching and keep you close to blonde when it’s time to go brown.

Ms. Friedman worked with brown undertones like soft sable, purple brunette, Chocolate milk and pumpkin spices. Another technique she’s used to keep the browns looking new is to brush them with hints of shiny streaks.

“Brunette can feel new when designed and layered just for you and then intricately woven with threads of gold speckles,” she said. “Dear brunette”, As some people have taken to calling such detailed colors.

Mr. Izquierdo experimented with lush undertones that rival milk chocolate, Coke, chestnut, dark chocolate and even an almost black undertone. “The demand is for shine and healthier hair,” he said. “They are specifically asking for a bright brunette.”

Elsewhere, sand tones come to life. “The rich sable brown, which is one tone all over, is very opulent now,” Ms. Dorram said. “The current look is a very shiny, almost lacquered finish. For 2022, she expects the shiny and “rich” hair to continue, but it will be softer and a few shades lighter – “more towards the oak family,” she said.

If you want to go on the dark side, Mr. Moon recommends asking your colorist to start light and gradually darken. “Exploring shades of brunette can be exciting,” he said. “Some people think it’s blond or dark chocolate. Not the case. Take your time finding your shade and test strands to determine your hair porosity.

“You might want to sink in from the start,” he added, “but it can be shocking to have such a big change. I think gingerbread tones allow you to play with depth without engage you or put you in danger of color correction.

Ms Friedman suggests bringing inspirational photos but staying open to small tweaks that can be fine-tuned on the fly. “I find the right brunette by looking at the complexion, eye color and eyebrow color,” she said. “For example, a drop of copper in a brunette can really make amber and green eyes glow.”

An added benefit of being a brunette is that, of all the colors, brown hair requires the least maintenance. Blondes require quick touch-ups at the roots and often need toners; red hair is particularly difficult to maintain.

“There are many benefits to going brunette,” Ms. Dorram said. “First of all, damaged hair will immediately look healthier. Plus, you won’t see the roots as quickly.



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Newsrust - US Top News: Why is everyone turning brunette? The new hair trend
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