'Spider-Man: No Way Home' breaks franchise records, gives box office hope

“No Way Home” cost Sony and Disney at least $ 200 million, not including the cost of a megawatt marketing campaign. Movie theaters of co...


“No Way Home” cost Sony and Disney at least $ 200 million, not including the cost of a megawatt marketing campaign.

Movie theaters of course continue to face huge hurdles, not least of which is the variant of the Omicron coronavirus, which has caused a global wave of infections and enhanced security measures. “The numbers for ‘Spider-Man’ are sensational, but until Covid backs off and is seen as something like the flu, the business hasn’t come out of the woods,” said David A. Gross, who heads the movie consulting firm Franchise Entertainment Research, said in an email.

Look no further than “Alley of nightmares, A lavish noir thriller starring a star cast that hit 2,145 North American theaters on Friday. It raised a catastrophic $ 3 million, an outcome Mr. Gross called a “recall of parts of the business that are still down.” Directed and co-written by Guillermo del Toro, “Alley of nightmaresCost Disney-owned Searchlight Pictures about $ 60 million.

Films aimed at older moviegoers – “Nightmare Alley”, “West Side Story“King Richard”, “The Last Duel” – struggled at the box office, in part because older women, in particular, remain concerned about the coronavirus, analysts said. In addition, the audience does not seem in the mood for darkness, and “Nightmare Alley” is pitch black.

Long-standing concern that superhero sequels and other fantasy shows push more modest films out of theaters gained another point of evidence over the weekend. Steve Buck, chief strategy officer for EntTelligence, a research firm, said “No Way Home” represented 90% of overall movie viewers; 62 percent of the seats in North American theaters were dedicated to the film, which was shown in 4,336 national venues.

Ticket buyers have given “No Way Home” a rare A-plus rating in CinemaScore exit polls, an indication word of mouth will be strong and the film will continue to generate significant sums in the weeks to come. . The stretch between Christmas and New Years is traditionally the busiest movie time of the year.

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Newsrust - US Top News: 'Spider-Man: No Way Home' breaks franchise records, gives box office hope
'Spider-Man: No Way Home' breaks franchise records, gives box office hope
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