MGA Entertainment and Ioconic Launch LOL Surprise NFT Platform in 20,000 Retail Stores Worldwide

Toy company MGA Entertainment announced on Tuesday that the first non-fungible token (NFT) -based cards for the LOL Surprise collectible ...



Toy company MGA Entertainment announced on Tuesday that the first non-fungible token (NFT) -based cards for the LOL Surprise collectible card game are now available for purchase.

The company Between in a partnership with digital asset consultancy Ioconic in September and now hope the $ 25 billion LOL Surprise brand succeeds in bringing its young fans into the NFT ecosystem.

Ten million physical packs of the card game, containing 50 million individual cards, are due to be delivered to global retailers before the end of the year, according to the announcement. LOL Surprise collectors will receive a QR code which can be scanned to redeem rewards online on the Play LOL Surprise portal. The rewards include digital collectible cards, tokens, NFTs, or a digital version of their physical collectible.

Users can view their collection in their LOL Surprise art gallery and purchase additional NFTs in the LOL art store when new collections become available through limited drops.

Related: $ 25 billion toy brand to launch LOL Surprise NFT collectibles

In a statement shared with Cointelegraph, Jamie Lewis, CEO of Ioconic, said the game “will launch at 20,000 major outlets around the world, including Walmart, Target and Walgreens in the United States, and Tesco, Asda, Smyths and Amazon in Europe.

All transactions will be powered by the Polygon blockchain, while Forte integrates blockchain technology into games. Forte, a US-based startup that provides blockchain solutions for game publishers, recently raised $ 725 million in his Series B round.

Sandeep Nailwal, Polygon Co-Founder, added that “Polygon is thrilled to support the world’s fastest growing toy doll brand, LOL Surprise, as they move these beloved toys to the chain with the help from Ioconic. LOL Surprise NFT will provide an innovative way to increase fan engagement.

LOL Surprise physical dolls were first released in 2016 and have been released every year listed as the number one toy property by NPD Group market research since then. MGA Entertainment also owns brands such as Bratz and Rainbow High.