DraftKings Marketplace plans to launch gamified NFT collection next NFL season

The National Football League Players Association, or NFLPA, in collaboration with sports betting operator DraftKings Inc., announcement ...



The National Football League Players Association, or NFLPA, in collaboration with sports betting operator DraftKings Inc., announcement the launch of a collection of gamified non-fungible tokens, or NFTs, to deposit on DraftKings Marketplace during the 2022-2023 NFL season. Starting next year, fans will be able to play NFT-based games featuring their favorite NFL players, according to the company.

OneTeam, the official media business partner of the NFLPA, helped facilitate the deal with DraftKings, giving them the license rights necessary to use the name, image and likeness of active NFL players.

In a report share On the DraftKings website, Beth Beiriger, senior vice president of product operations for DraftKings Marketplace, said, “The future of fandom is unfolding ahead of us, and few organizations beyond DraftKings are so equipped to capitalize. on the growing intersection between sports and NFTs that will be the cornerstones of engagement and entertainment in Web 3.0. “

The DraftKings Marketplace went live last August with his inaugural Tom Brady NFT collection in partnership with the NFT platform co-founded by Brady himself called Autograph. Besides NFTs, Brady further displayed his support for crypto by give a fan 1 BTC for their 600th touchdown pass.

Related: Rams player Odell Beckham Jr. to accept NFL bitcoin salary

The announcement suggested that the next DraftKings NFTs to allow customers buy and sell collectibles through the Polygon network, and use them in games against other players. The goal of the DraftKings NFT experiment is to “create authentic connections for avid fans,” according to Sean C. Sansiveri, general counsel and head of business affairs at NFL Players Inc., the marketing and licensing arm of the NFLPA. .

Related: Pro sports leagues no longer resist NFTs: Dapper Labs

Last month, the NFL also Between a collaboration with Ticketmaster to link NFT collectibles to the selection of match tickets when purchased, highlighting the wide adoption of blockchain technology by the professional sports league.