American Airlines partners with decentralized travel market Winding Tree

Based on Ethereum decentralized travel market Winding Tree has announced a new collaboration with American Airlines that will allow some...



Based on Ethereum decentralized travel market Winding Tree has announced a new collaboration with American Airlines that will allow some travelers to receive tailored booking options, opening up a potential new use case for blockchain technology.

Through the collaboration, America’s largest business travel buyers will have access to the Winding Tree Marketplace to book travel directly and benefit from “tailor-made and cost-effective travel options,” the companies said. Neil Geurin, who is general manager of digital and distribution for American Airlines, said Winding Tree offers customers “a frictionless approach” to accessing travel accommodation.

Winding Tree said its market hosts all kinds of peer-to-peer connections for the travel and aviation industry. In addition to American Airlines, the market has already partnered with Air Canada, one of the largest carriers in North America.

American is the largest passenger airline in North America, serving more than 95.3 million passengers in 2020. Passenger traffic peaked at nearly 215.2 million in 2019 before the Covid-19 pandemic. In October, American announcement third quarter net income of $ 169 million, or $ 0.25 per diluted share, on revenue of $ 9 billion. Sales increased by 20% compared to the previous quarter.

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Airlines have been ravaged through the Covid-19 pandemic as governments have locked down their economies and restricted domestic and international travel. According to Airports Council International, the impact of the pandemic deleted more than a billion passengers in 2020. Winding Tree co-founder Pedro Anderson said the pandemic has created a “complete paradigm shift in travel” that has focused on innovation.

In 2020, air transport technology provider Sita estimates that 59% of airlines were already piloting or researching blockchain technology solutions for their internal processes. As of 2018, it was estimated that 86% of aerospace and defense companies were planning to implement blockchain for the foreseeable future, according to Accenture.