Kendrick Lamar, Dr. Dre and Snoop Dogg to share Super Bowl halftime

The NFL announced Thursday that five performers will share Super Bowl headlining duties, with a distinct nod to West Coast hip-hop given...

The NFL announced Thursday that five performers will share Super Bowl headlining duties, with a distinct nod to West Coast hip-hop given the location of the game at SoFi Stadium in Inglewood, Calif. . Three Southern California natives and rap titans – Dr. Dre, Snoop Dogg and Kendrick Lamar – will take the stage alongside Mary J. Blige and Eminem on the halftime show scheduled for February 13, 2022 The game will be broadcast on NBC.

“The opportunity to play the Super Bowl halftime show, and doing it in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said in a statement.

The Super Bowl 56 halftime show will be the third produced by Roc Nation, the entertainment and sports company created by musical impresario Jay-Z, as the NFL strives to modernize the show and bring it to life. attract a more diverse audience. Jennifer Lopez and Shakira were two headliners of the 2020 performance in Miami Gardens, Florida. Canadian pop superstar the weekend played at halftime of the February Super Bowl in Tampa, Florida, in front of a crowd limited by restrictions linked to the coronavirus pandemic. He reportedly spent $ 7 million of his own money on the production, in part to make sure the show wowed viewers.

Organizers said the expected return of the usual Super Bowl crowd to SoFi Stadium, the $ 5 billion venue near Los Angeles International Airport which opened in 2020, will re-energize the festivities.

“This year, we’re blowing the roof off the concept of collaboration,” said Adam Harter, senior vice president of media, sports and entertainment at PepsiCo, which sponsors the show. “With the NFL and Roc Nation, we continue to try to push the boundaries of what fans can expect during the most exciting 12 minutes of music.”

The Super Bowl is typically the most-watched show of the year, despite declining ratings in five of the past six years, especially among the coveted demographic of advertisers between the ages of 18 and 49. In February, 96 million people watched the Super Bowl between the Tampa Bay Buccaneers and the Kansas City Chiefs, the game’s smallest crowd in 15 years, despite NFL biggest star quarterback Tom Brady leading Tampa to victory. This decrease was in line with the overall drop in viewership for sporting events held amid the pandemic.

If advertiser interest is any indication, however, this season’s Super Bowl could mark a resurgence. NBC said earlier this month that she had almost exhausted Super Bowl commercials, which cost a record $ 6.5 million for 30 seconds.

Kevin Draper contributed reporting.

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Newsrust - US Top News: Kendrick Lamar, Dr. Dre and Snoop Dogg to share Super Bowl halftime
Kendrick Lamar, Dr. Dre and Snoop Dogg to share Super Bowl halftime
Newsrust - US Top News
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