Facebook is weaker than we thought

Which one is: Facebook is in deep trouble. Not financial problems, not legal problems, not even problems of senators yelling at Mark...

Which one is: Facebook is in deep trouble.

Not financial problems, not legal problems, not even problems of senators yelling at Mark-Zuckerberg. What I’m talking about is some kind of slow, steady decline that anyone who has ever seen a dying business up close can recognize. It’s a cloud of existential terror that hangs over an organization whose best days are behind it, influencing every managerial priority and every product decision and leading to increasingly desperate attempts to find a way out. This type of decline is not necessarily visible from the outside, but insiders see a hundred disturbing little signs of it every day: growth hacks hostile to users, frenzied pivots, executive paranoia, gradual attrition. of talented colleagues.

It has become fashionable among Facebook critics to emphasize the size and dominance of the company while denigrating its missteps. During a Senate hearing on Thursday, lawmakers toast Antigone Davis, FacebookGlobal Head of Corporate Security, with questions about the company’s addictive product design and its influence over its billions of users. Many of the questions put to Ms Davis were hostile, but like most Big Tech hearings, there was an odd sort of deference in the air, as if lawmakers were asking: Hey, Godzilla, could you please stop trampling on Tokyo?

But if these leaked documents prove anything, it’s just how un-Godzilla-like Facebook feels. The documents, shared with The Journal by Frances Haugen, former Facebook product manager, reveal a company fearful of losing power and influence, but not gaining it, with its own research showing that many of its products do not thrive organically. Instead, it goes increasingly to the extreme to improve its toxic image and prevent users from ditching its apps in favor of more compelling alternatives.

You can see this vulnerability on display in an episode of the Journal series that landed last week. The article, which cited Facebook research, found that the company had strategized on how to market itself to children, referring to tweens as a “valuable but untapped audience.” The article contained a lot of fodder for outrage, including a presentation in which Facebook the researchers asked if there was “a way to harness play dates to promote slogan / growth in children?” “

It’s a crazy sounding question, but it’s also revealing. Would a confident and successful social media app need to “capitalize on reading dates” or concoct elaborate growth strategies aimed at 10-year-olds? If Facebook is so unstoppable, would it really be promoting itself to tweens as – and please read this in Steve Buscemi’s voice? “How are you, comrades? “ meme – a “life coach for the adult?” “

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Newsrust - US Top News: Facebook is weaker than we thought
Facebook is weaker than we thought
Newsrust - US Top News
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