Venerable Golf Clubs Have Fun To Attract More Members

Broderick said the conversion of the Fazio course to two more relaxed courses was due to the club’s new owners, Brookfield Asset Manageme...

Broderick said the conversion of the Fazio course to two more relaxed courses was due to the club’s new owners, Brookfield Asset Management, who paid $ 233 million for the club in 2018. “We’re unbuttoning the top button of our golf shirt and relaxing the rules,” she said. “We want people to have fun.”

The Firestone Country Club in Ohio, a private club that was originally the corporate club of the tire maker of the same name, has long been known to be a solid test of golf. It has hosted decades of PGA Tour events, most recently the WGC-Bridgestone Invitational as well as the Bridgestone Senior Players Championship. Tiger Woods has won eight PGA Tour events at Firestone.

Yet more recently the club have opened up to limited stay and play options.

“We’ve always had three great golf courses,” said Jay Walkinshaw, general manager of the club. “As the club and the membership evolved we realized we had these 86 rooms on the property and excess capacity. That’s when we started to think about opening Firestone.

Opening it up for semi-public play generated revenue without harming members’ play. “It’s a destination for golf enthusiasts, and now we are accessible to them,” he said.

Even the venerable Pinehurst of North Carolina, host to four US Opens over the next two decades, has slacked off. Its main attraction, Pinehurst No. 2, considered one of the best courses designed by Donald Ross, remains a sought-after test of golf, as does when Payne Stewart beat Phil Mickelson at the 1999 US Open. But he now has the Cradle, a nine-hole course, with music. What he lacks in the story, the Cradle aims to make up for it while having fun.

“There’s this theme at Pinehurst of going back to our history and fine-tuning it for the modern age, and the Cradle is a prime example,” said Tom Pashley, president of Pinehurst. “Having music at the Cradle is now praised, but it was a very difficult decision. This adds to the relaxed atmosphere we wanted. Now it’s part of the charm of playing at the Cradle.

Likewise, Pebble Beach Golf Links in California this year converted an underutilized par 3 course to Hay, a short course designed by Tiger Woods with lengths that commemorate historic moments at Pebble, including a replica of the course’s seventh hole. , the short par- 3 surrounded by water.

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Newsrust - US Top News: Venerable Golf Clubs Have Fun To Attract More Members
Venerable Golf Clubs Have Fun To Attract More Members
Newsrust - US Top News
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