Selfridges is now in the wedding business

“For some time, it has used unexpected or creative brand activations and collaborations and cultural programming not only to bring people...


“For some time, it has used unexpected or creative brand activations and collaborations and cultural programming not only to bring people into the store, like a kind of immersive magazine, but also to establish its full authority in understanding the cultural and consumer trends, ”she said. noted.

The department store has also benefited from being a small chain, Ms. Green added. It only has three other stores in Birmingham and Manchester, which allows for more creativity.

Among the latest examples: the Oxford Street store has a space dedicated to second-hand items and another with clothing for rent, both reflecting the company’s sustainability campaign.

“The levers of what drives you to buy something are changing and more and more it’s driven by service and experience or by being part of a community,” said Ms. Green.

Yet the pandemic and other industry-shaking changes have taken their toll. In July 2020, the private company cut 450 employees, or around 14% of its workforce. Since the death in April by Galien Weston, the Canadian billionaire who bought Selfridges in 2003, the chain was reportedly listed for £ 4 billion for the group’s UK and Irish stores.

It has also undoubtedly suffered from the loss of international tourism, which has only made a tentative recovery this year; before the pandemic, international visitors made up 40% of Selfridge buyers. Nationally, Selfridges faces a challenge as Oxford Street in London has become a smaller destination, with foot traffic still falling by more than a third and one in five stores permanently closed, the local authority said. .

Even though the past year and a half has been painful for many retailers, the luxury market is expected to recover by the end of 2022 or early 2023, according to a report from Bain & Company. At Selfridges, so-called social spaces, used for restaurants and experiences, are often less profitable than a luxury concession, according to a report from The Business of Fashion. But those features, including a garden center and live music from buskers, have been essential to the channel’s post-containment identity. The London store has an “Experiences Concierge,” which will be extended to regional stores later this year. Instead of gift certificates for products, people can now gift experiences, including skateboarding lessons and movie trips.

Source Link

COMMENTS

Name

Africa,882,Americas,4252,Art & Culture,15544,Arts,6677,Arts & Design,1802,Asia,3471,Automobile,497,Baseball,718,Basketball,578,Books,4085,Business,5547,Celebrity,2633,Cricket,648,Crime,158,Cryptocurrency,1846,Dance,620,Defense,836,Diplomatic Relations,2496,Economy,1257,Editorial,260,Education,1373,Elections,308,Energy & Environment,3107,Entertainment,23234,Environment,3800,Europe,4407,Faith & Religion,235,Family & Life,817,Fashion & Style,3483,Finance,20871,Food & Drink,3956,Football,1166,Games,97,Gossip,10289,Health & Fitness,4304,Health Care,950,Hockey,237,Home & Garden,920,Humour,994,Latin America,49,Lifestyle,17866,Media,527,Middle East,1635,Movies,1903,Music,2829,Opinion,3570,Other,12559,Other Sports,5271,Political News,11324,Political Protests,2324,Politics,18242,Real Estate,2085,Relationship,106,Retail,3116,Science,2819,Science & Tech,10631,Soccer,301,Space & Cosmos,381,Sports,12821,Technology,3631,Tennis,657,Theater,1830,Transportation,313,Travel,2709,TV,3861,US,1049,US Sports,1481,Video News,3531,War & Conflict,1069,Weird News,998,World,17396,
ltr
item
Newsrust - US Top News: Selfridges is now in the wedding business
Selfridges is now in the wedding business
https://static01.nyt.com/images/2021/09/11/multimedia/11uk-wedding-image4/11uk-wedding-image4-facebookJumbo-v3.jpg
Newsrust - US Top News
https://www.newsrust.com/2021/09/selfridges-is-now-in-wedding-business.html
https://www.newsrust.com/
https://www.newsrust.com/
https://www.newsrust.com/2021/09/selfridges-is-now-in-wedding-business.html
true
732247599994189300
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content