New Apple Watch puts emphasis on fitness once again

The Apple Watch has seen steady growth for Apple in recent years, as the company wants to continue growing. At its annual product event...


The Apple Watch has seen steady growth for Apple in recent years, as the company wants to continue growing.

At its annual product event on Tuesday, Apple unveiled new versions of the Apple Watch – called Apple Watch Series 7 – with slightly larger screens. The new watches, available in two sizes, are roughly the same size as last year’s models, but their screens have been stretched to the edges of the glass to enlarge the display areas by 20%. They also have a new design to make them more durable, with greater resistance to dust.

The company left the device prices unchanged from last year’s models, with a starting cost of $ 400.

While Apple Watch is one of the company’s smaller product segments, it would be a huge standalone business for other companies. Apple’s business, which also includes its AirPods wireless headphones, grew 28% to $ 37.5 billion in the year ending June 30 compared to the same period a year earlier .

Apple Watch is the No. 1 smartwatch, with 36% of the global market, according to Canalys, a research firm. Apple has always emphasized the health benefits of the watch, including the ability to measure the oxygen saturation in your blood.

This year, Apple announced some new features of its Fitness Plus subscription, a digital fitness service with workouts. The company said it was introducing five-minute workouts, winter sports and Pilates workouts, and a group option that allows up to 32 people to exercise simultaneously and to interact.

He also created a “walk time” mode that allows people to go outside while listening to Camila Cabello, Dolly Parton and others. Apple has announced that it will roll out Fitness Plus, which costs $ 10 per month, in 15 additional countries this fall.

To compete with the Apple Watch, Google bought wearable company Fitbit this year for $ 2.1 billion. Last year, Amazon introduced the Halo, a fitness group that tracks movement and uses a microphone to sense people’s moods.

Jack Nicas and Kellen browning contributed report.

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Newsrust - US Top News: New Apple Watch puts emphasis on fitness once again
New Apple Watch puts emphasis on fitness once again
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