"How much time has passed" for the long haul

Mr. Black added, “Just in a light and fun way. I like to punch my fist. They are, of course, far from the first pair of friends to turn...


Mr. Black added, “Just in a light and fun way. I like to punch my fist.

They are, of course, far from the first pair of friends to turn a real relationship into digestible content. Last November, Vogue cited “How Long Gone” as evidence of the rise of “bro-cast”, but noted that the format had been popularized quite successfully by shows run by women like “Call your girlfriend”, Hosted by two“ long distance friends ”, long before the era of quarantine.

Another podcast built around a close personal connection is “Red Scare”, hosted by Anna Khachiyan and Dasha Nekrasova. The focus of the podcast is political and generally picks up on a lagging critique of liberal feminism in all its forms, but Ms. Nekrasova attributes much of the show’s success to the friendship that is centered in each episode. She came to “How Long Gone” last November after receiving an Instagram message from Mr. Black, whom she knew little about.

And with so many podcasts functioning as mere “friendship simulators,” as Ms. Nekrasova calls them, she was surprised at how easily Mr. Black and Mr. Stewart incorporated it into their thoughts on pop culture. “It is clear that what they have is real,” she said. “Most podcasts take a long time to develop a friendship, especially when it’s at the center of the show. But it’s easy for them. They are good at keeping the ball in the air.

At an unrelenting rate, they’ve leveraged their micro-fame to pursue their own low-stakes interests. Several sets of hats, tote bags and a $ 40 Nalgene “Performance” bottle – primarily designed by Mr. Stewart – have sold out, they said. They released their own brand of canned “snapchillé” coffee, named Mudd, and for a short while, Angelenos could start their day with “the Goner,” a vegan breakfast sandwich made in collaboration with local Burgerlords chain. .

Still, they haven’t put their podcast behind a pay wall, opting for more aesthetic referrals with companies like the Anchor.FM podcast platform. “We want as many people as possible to hear this podcast, and if you put a paywall in place, that’s not going to happen,” Mr. Black said.

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Newsrust - US Top News: "How much time has passed" for the long haul
"How much time has passed" for the long haul
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