Cliff Freeman, Adman who asked, “Where's the beef?”, Death at 80

Pizza chain Little Caesars was one of the first accounts Mr. Freeman won after setting up his own agency, and it remained a key customer ...


Pizza chain Little Caesars was one of the first accounts Mr. Freeman won after setting up his own agency, and it remained a key customer for 11 years as it battled for market share against competitors like Pizza Hut and Domino’s.

“Well, you know, pizza is a fun product,” Mr. Freeman said. Luerzer Archives, an industry magazine, in a 1998 interview. “Everyone sits down and eats pizza together, so you have to have fun when you advertise it. You certainly can’t take it seriously.

An advertisement designed by Mr. Freeman emphasized the the extensibility of pizza cheese, with the burlesque effect (a baby is racing in his high chair around the house while holding on to a slice). In another, a clumsy employee of an anonymous rival chain tries to impress a customer by twisting himself a pizza box, origami style, in the shape of a pterodactyl (highlighting its offer of a single pizza and a box, compared to Little Caesars’ two pizzas for one low price).

These ads helped increase Little Caesars sales by 138 percent from 1988 to 1993. Nonetheless, after sales stabilized and Little Caesars considered switching advertising agencies, Mr. Freeman terminated his company’s association with the chain in 1998.

Over the years, Mr. Freeman’s agency has won numerous Clio Awards for its advertising excellence. He won the award for commercials created for clients like Little Caesars, Philips and Outpost.com, and for a series of commercials for Fox Sports’ National Hockey League coverage that showed how basketball, bowling, billiards and Golf would be better if they were played more physically, like hockey.

Neal Tiles, Marketing Manager for Fox Sports, told the New York Times in 1998 that she chose Mr. Freeman’s agency because it took “strategic creative risks” on so many campaigns.

But Cliff Freeman & Partners only lasted 11 more years. Amid a recession, management turmoil and customer departures, it closed in 2009.

Source Link

COMMENTS

Name

Africa,889,Americas,4270,Art & Culture,15628,Arts,6696,Arts & Design,1820,Asia,3491,Automobile,504,Baseball,741,Basketball,585,Books,4105,Business,5565,Celebrity,2633,Cricket,648,Crime,158,Cryptocurrency,1884,Dance,628,Defense,836,Diplomatic Relations,2496,Economy,1272,Editorial,260,Education,1392,Elections,308,Energy & Environment,3115,Entertainment,23303,Environment,3828,Europe,4429,Faith & Religion,235,Family & Life,817,Fashion & Style,3512,Finance,20987,Food & Drink,3984,Football,1184,Games,97,Gossip,10289,Health & Fitness,4333,Health Care,953,Hockey,240,Home & Garden,920,Humour,994,Latin America,49,Lifestyle,17971,Media,527,Middle East,1652,Movies,1926,Music,2851,Opinion,3633,Other,12641,Other Sports,5300,Political News,11324,Political Protests,2324,Politics,18307,Real Estate,2112,Relationship,106,Retail,3116,Science,2837,Science & Tech,10711,Soccer,316,Space & Cosmos,389,Sports,12923,Technology,3657,Tennis,664,Theater,1849,Transportation,313,Travel,2728,TV,3885,US,1109,US Sports,1481,Video News,3531,War & Conflict,1069,Weird News,998,World,17512,
ltr
item
Newsrust - US Top News: Cliff Freeman, Adman who asked, “Where's the beef?”, Death at 80
Cliff Freeman, Adman who asked, “Where's the beef?”, Death at 80
https://static01.nyt.com/images/2021/09/25/obituaries/23Freeman1/23Freeman1-facebookJumbo.jpg
Newsrust - US Top News
https://www.newsrust.com/2021/09/cliff-freeman-adman-who-asked-wheres.html
https://www.newsrust.com/
https://www.newsrust.com/
https://www.newsrust.com/2021/09/cliff-freeman-adman-who-asked-wheres.html
true
732247599994189300
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content