Apple keeps prices stable for iPhones, iPads and Apple watches

Apple on Tuesday unveiled a range of new hardware offerings, including an update to its flagship iPhone – improvement over previous mod...


Apple on Tuesday unveiled a range of new hardware offerings, including an update to its flagship iPhone – improvement over previous models. But one metric has remained virtually the same: price.

The new iPhone 13 will cost $ 800, the same as iPhone 12 from last year, while the iPhone 13 Mini will cost $ 700, the same as last year. The more expensive models of the new phones, the iPhone 13 Pro and 13 Pro Max, will set you back $ 1,000 and $ 1,100 respectively, the same as last year’s premium versions.

Apple has increased the prices of its phones over the years, with these increases sometimes scaring consumers. Sales of the most expensive iPhone X models that started at $ 1,000 in 2018 have been slower than expected, for example, leading Apple to lower its revenue estimates and prices in China.

The company responded in 2019 with a cheaper offer: $ 700 for the iPhone 11, compared to $ 750 for the comparable iPhone XR the year before. And last spring he unveiled a new budget iPhone SE for $ 400. Some analysts thought the strategy might be smart during the pandemic, as people tried to save money.

Recently, IPhone sales exploded, in part because the pandemic has increased people’s reliance on technology.

The new Apple Watch announced on Tuesday, the Series 7, will cost $ 400, the same price as its latest models. Apple also introduced a cheaper watch, the SE, for $ 280 last year.

Apple also unveiled a new iPad, which will cost $ 330, the same as last fall’s version. The only price hike announced at the event was for the new iPad mini, for $ 500, compared to the company’s most recent $ 400 mini released in 2019.

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Newsrust - US Top News: Apple keeps prices stable for iPhones, iPads and Apple watches
Apple keeps prices stable for iPhones, iPads and Apple watches
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