This year's Republican fundraiser has one singular purpose: Trump.

Even in defeat, nothing sells to the Republican Party like Donald J. Trump. The Republican National Committee has suspended a “Trump li...


Even in defeat, nothing sells to the Republican Party like Donald J. Trump.

The Republican National Committee has suspended a “Trump lifetime membership” to encourage small contributors to donate online. The party’s campaign arm in the Senate peddled an “official Trump majority endorsement.” And the House Reclaiming Committee has bragged about almost all of Mr. Trump’s public statements, speaking of a non-existent Trump social media network and urging donations to “take back the Trump majority.”

Six months after Mr. Trump left, the key to successful online fundraising for the Republican Party in 2021 largely comes down to the three words he used to identify the sender of a recent solicitation by email: “Trump! Asset! Asset!”

The fundraising language of party committees is one of the finest messages in politics, with every word designed to motivate more people to donate more money online. And all of those tests yielded Trump-themed gadgets and giveaways, including Trump pint glasses, Trump-signed images, tickets to Trump events, and Trump t-shirts – only from the National Republican Senate Committee in the month. July.

“The Republican Party has never had small-scale fundraising on this scale before Donald Trump,” said Brad Parscale, who served as Mr. Trump’s first campaign manager in 2020 and is still an advisor, “ and they probably never will on this scale after Donald Trump.

The strategy is clearly paying financial dividends, as three major federal GOP committees raised a combined $ 134.8 million in direct individual contributions in the first six months of 2021, nearly matching the $ 136.2 million raised by the committees. Democrats equivalents, according to federal records.

But the endless invocations of the former president underscore not only his unwavering appeal to Republican activists and donors online – the base of the party’s base and its financial engine – but also the improbability that the GOP apparatus wants, or may even, significantly break away from him in the foreseeable future.

Absolute reliance on Mr. Trump’s name to stimulate small donations is tantamount to a tangible expression of the party’s inevitable dependence on him – a dependence that risks taking into account the losses suffered by the GOP over the years. past four years, including that of Mr. Trump, who he denied by clinging to false theories of voter fraud.

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Newsrust - US Top News: This year's Republican fundraiser has one singular purpose: Trump.
This year's Republican fundraiser has one singular purpose: Trump.
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