Why the Grand Slam Tournaments Risked Playing Hardball With Naomi Osaka

The pandemic has only accelerated the cycle. A spokesman for the French Open said the tournament had received just 500 requests for write...


The pandemic has only accelerated the cycle. A spokesman for the French Open said the tournament had received just 500 requests for writers’ press credentials this year, compared with roughly 800 in 2019. The New York Times was the only major U.S. news outlet to send journalists to the Australian Open this winter.

Widmaier said credential requests for the U.S. Open had dropped to about 1,150 from a high of 1,500 a decade ago. South Florida newspapers used to send three journalists and now often send none. California newspapers used to account for a half-dozen credentials, but now might take one.

ESPN, which began exclusively televising the U.S. Open in 2015, has usually averaged a little more than a million viewers for each telecast. But last year, during a tournament held without spectators that many of the top stars skipped, television ratings for the U.S. Open on ESPN fell 47 percent. Osaka ended up winning the women’s singles championship.

Donald Dell, a founder of the men’s tour, the ATP, and a longtime agent and tournament promoter, said media access to the biggest stars is essential for the promotion of any sport, and vital to engaging its most loyal fans.

“Access creates name recognition, so when you say Osaka or Federer or Nadal is playing in a tournament it enhances the ratings,” Dell said. “When Serena loses a final when she is going for the record for Grand Slams, it’s no fun to go into a news conference, but it is part of the sport and part of trying to build a bigger sport.”

It can also have a direct effect on the bottom line. Sponsors often pay millions of dollars in part to have their names on banners behind top players at news conferences and to have their products, such as a bottle of water or an energy drink, next to the microphones in front of the athletes. If players do not have to attend those news conferences, the value of those deals could drop significantly.

More broadly though, increasing player exposure is at the center of a plan that Andrea Gaudenzi, chief executive of the ATP Tour, has tried to put forward to increase interest in tennis. Gaudenzi, a former player, wants players to become the subjects of documentaries like “The Last Dance,” the recent ESPN series about Michael Jordan and the Chicago Bulls.

Source Link

COMMENTS

Name

Africa,822,Americas,4125,Art & Culture,14983,Arts,6510,Arts & Design,1676,Asia,3288,Automobile,464,Baseball,638,Basketball,531,Books,3903,Business,5356,Celebrity,2633,Cricket,648,Crime,158,Cryptocurrency,1588,Dance,672,Defense,836,Diplomatic Relations,2496,Economy,1151,Editorial,260,Education,1257,Elections,308,Energy & Environment,3076,Entertainment,22736,Environment,3627,Europe,4238,Faith & Religion,235,Family & Life,817,Fashion & Style,3276,Finance,20026,Food & Drink,3759,Football,1111,Games,97,Gossip,10289,Health & Fitness,4104,Health Care,937,Hockey,228,Home & Garden,920,Humour,994,Latin America,49,Lifestyle,17133,Media,527,Middle East,1538,Movies,1736,Music,2662,Opinion,3096,Other,11969,Other Sports,5058,Political News,11324,Political Protests,2324,Politics,17761,Real Estate,1872,Relationship,106,Retail,3116,Science,2643,Science & Tech,10067,Soccer,244,Space & Cosmos,349,Sports,12285,Technology,3448,Tennis,582,Theater,1692,Transportation,313,Travel,2580,TV,3697,US,305,US Sports,1481,Video News,3531,War & Conflict,1069,Weird News,998,World,16551,
ltr
item
Newsrust - US Top News: Why the Grand Slam Tournaments Risked Playing Hardball With Naomi Osaka
Why the Grand Slam Tournaments Risked Playing Hardball With Naomi Osaka
https://static01.nyt.com/images/2021/06/02/sports/02tennis-media/02tennis-media-facebookJumbo.jpg
Newsrust - US Top News
https://www.newsrust.com/2021/06/why-grand-slam-tournaments-risked.html
https://www.newsrust.com/
https://www.newsrust.com/
https://www.newsrust.com/2021/06/why-grand-slam-tournaments-risked.html
true
732247599994189300
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content