Cherokee Nation Wants Jeep To Stop Using Tribe's Name On SUVs

The Cherokee Nation is asking Jeep to stop naming its SUVs after the Native American tribe. The automaker  has been using the Cherok...



The Cherokee Nation is asking Jeep to stop naming its SUVs after the Native American tribe.

The automaker has been using the Cherokee brand name for about 45 years, but Chuck Hoskin Jr., principal chief of the Cherokee Nation, thinks enough is enough.

“I think we’re in a day and age in this country where it’s time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general,” Hoskin told reporters. “I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car.”

Jeep responded to Hoskin’s pointed remarks by claiming the Cherokee name is a tribute.

“Our vehicle names have been carefully chosen and nurtured over the years to honor and celebrate Native American people for their nobility, prowess, and pride. We are, more than ever, committed to a respectful and open dialogue with Cherokee Nation Principal Chief Chuck Hoskin, Jr.,” Jeep said in an official statement.

Hoskin told the Wall Street Journal last year that Jeep has never asked for permission to name its vehicles after the Cherokee Nation.

Although Jeep claims it wants an open dialogue with Hoskin, he suggested to the Detroit Free Press that the tribe isn’t interested in making a deal with the automaker that would allow them to continue using the name.

“Our proud name should not be a corporate marketing tool,” Hoskin said. “Our name dates back to before recorded history. It’s against all odds that we are even here. Our name is invaluable to us as part of our identity. … In 2021, it seems wholly inappropriate for a corporation to continue to make a profit off our identity.” 

Hoskin’s wish that Jeep stop using the name “Cherokee” comes after a year where many American businesses including the Washington Football Team and Land O’Lakes butter stopped using Native American mascots.

Source link

COMMENTS

Name

Africa,742,Americas,3951,Art & Culture,14302,Arts,6347,Arts & Design,1538,Asia,3129,Automobile,425,Baseball,517,Basketball,413,Books,3739,Business,5182,Celebrity,2605,Cricket,620,Crime,133,Cryptocurrency,1404,Dance,600,Defense,811,Diplomatic Relations,2467,Economy,1023,Editorial,260,Education,1129,Elections,301,Energy & Environment,3001,Entertainment,22181,Environment,3483,Europe,4077,Faith & Religion,217,Family & Life,788,Fashion & Style,3102,Finance,19112,Food & Drink,3592,Football,1039,Games,85,Gossip,10259,Health & Fitness,3933,Health Care,884,Hockey,192,Home & Garden,896,Humour,965,Latin America,49,Lifestyle,16349,Media,505,Middle East,1413,Movies,1594,Music,2501,Opinion,2756,Other,11345,Other Sports,4883,Political News,11265,Political Protests,2296,Politics,17368,Real Estate,1702,Relationship,64,Retail,3084,Science,2488,Science & Tech,9544,Soccer,172,Space & Cosmos,289,Sports,11535,Technology,3284,Tennis,516,Theater,1575,Transportation,289,Travel,2454,TV,3544,US Sports,1450,Video News,3531,War & Conflict,1041,Weird News,967,World,15678,
ltr
item
Newsrust: Cherokee Nation Wants Jeep To Stop Using Tribe's Name On SUVs
Cherokee Nation Wants Jeep To Stop Using Tribe's Name On SUVs
https://img.huffingtonpost.com/asset/603425d72400008b02cbca38.jpg?cache=eamzmlybl4&ops=1778_1000
Newsrust
https://www.newsrust.com/2021/02/cherokee-nation-wants-jeep-to-stop.html
https://www.newsrust.com/
https://www.newsrust.com/
https://www.newsrust.com/2021/02/cherokee-nation-wants-jeep-to-stop.html
true
732247599994189300
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content