Instagram reportedly weighs sharing ad money with publishers

Instagram is reportedly weighing plans to share some of its advertising revenue with publishers who are helping turn the platform into a ...

Instagram is reportedly weighing plans to share some of its advertising revenue with publishers who are helping turn the platform into a hub for news content.

The plan under consideration would see the Facebook-owned social network give outlets a cut of the ad sales from clips they post to Instagram’s IGTV video platform, Axios reported Tuesday.

But Instagram is stepping carefully because it’s still figuring out how to compensate high-profile users for their content, according to the outlet. The company also wants to avoid rushing deals and potentially angering publishers who have griped about being “bait and switched” by Facebook, the report says.

While it irons out the details, Instagram has reportedly made isolated deals to bankroll content from certain publishers. Those include a partnership with BuzzFeed to produce an IGTV series and a deal in which Instagram paid the social-media-focused news outlet ATTN: to make get-out-the-vote videos ahead of the presidential election, Axios reports.

Facebook and fellow tech giant Google have faced pressure in recent years to pay publishers for their content amid concerns about the platforms siphoning ad revenue from struggling news outlets.

Instagram’s reported discussions come about a year after Facebook rolled out a dedicated news tab featuring headlines from outlets that receive licensing fees for the use of their stories. Google announced a similar $1 billion effort last month.

Facebook did not immediately respond to a request for comment Tuesday. The company’s stock price was down about 0.7 percent at $277.09 as of 1:30 p.m.

Source link



Africa,700,Americas,3684,Art & Culture,13823,Arts,6223,Arts & Design,1474,Asia,3041,Automobile,399,Baseball,484,Basketball,377,Books,3631,Business,5040,Celebrity,2526,Cricket,520,Crime,94,Cryptocurrency,1263,Dance,564,Defense,737,Diplomatic Relations,2403,Economy,966,Editorial,260,Education,1072,Elections,287,Energy & Environment,2911,Entertainment,21571,Environment,3376,Europe,3946,Faith & Religion,180,Family & Life,707,Fashion & Style,2987,Finance,18235,Food & Drink,3487,Football,998,Games,55,Gossip,10147,Health & Fitness,3801,Health Care,754,Hockey,165,Home & Garden,806,Humour,829,Latin America,49,Lifestyle,15604,Media,426,Middle East,1361,Movies,1555,Music,2408,Opinion,2512,Other,10621,Other Sports,4784,Political News,11031,Political Protests,2192,Politics,16840,Real Estate,1639,Relationship,59,Retail,3005,Science,2358,Science & Tech,9192,Soccer,135,Space & Cosmos,251,Sports,10860,Technology,3207,Tennis,489,Theater,1504,Transportation,233,Travel,2406,TV,3430,US Sports,1338,Video News,3531,War & Conflict,929,Weird News,928,World,14931,
Newsrust: Instagram reportedly weighs sharing ad money with publishers
Instagram reportedly weighs sharing ad money with publishers
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content