Coca-Cola, Molson Coors partner for U.S. launch of Topo Chico Hard Seltzer

Topo Chico Hard Seltzer Source: Coca-Cola To bring its Topo Chico Hard Seltzer to the United States next year,  Coca-Cola  is p...


Topo Chico Hard Seltzer

Source: Coca-Cola

To bring its Topo Chico Hard Seltzer to the United States next year, Coca-Cola is partnering with Molson Coors Beverage.

The launch of the hard seltzer will be Coke’s first foray into alcoholic beverages in its home market for the first time since it sold its Wine Spectrum business in 1983. The Miller Lite brewer, on the other hand, already counts two hard seltzer brands in its portfolio, including Coors Seltzer. Molson Coors has been trying to move beyond beer as consumption has fallen and even dropped “Brewing” from its name at the start of the year.

Hard seltzer’s popularity has surged in recent years, thanks to market leader White Claw, which is owned by Mike’s Hard Lemonade brewer Mark Anthony Brands. In 2019, hard seltzer’s volume more than tripled, helping reverse the trend of declining global alcohol consumption, according to IWSR. 

Molson Coors will handle marketing, sales and distribution of Topo Chico Hard Seltzer in the U.S. The U.S. launch of the product will prioritize the markets where the brand is best known. The sparkling mineral water is a cult favorite among Texans, but Coke has been expanding its distribution since its acquisition in 2017.

The drink will be sold in a 12-pack of its four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango. A third party will initially handle the production and packaging of the product.

Source link

COMMENTS

Name

Africa,675,Americas,3545,Art & Culture,13589,Arts,6144,Arts & Design,1463,Asia,2995,Automobile,397,Baseball,477,Basketball,371,Books,3555,Business,4961,Celebrity,2484,Cricket,495,Crime,89,Cryptocurrency,1170,Dance,554,Defense,703,Diplomatic Relations,2373,Economy,942,Editorial,260,Education,1045,Elections,280,Energy & Environment,2845,Entertainment,21263,Environment,3303,Europe,3878,Faith & Religion,165,Family & Life,659,Fashion & Style,2928,Finance,17766,Food & Drink,3417,Football,989,Games,41,Gossip,10088,Health & Fitness,3743,Health Care,693,Hockey,164,Home & Garden,767,Humour,767,Latin America,49,Lifestyle,15206,Media,376,Middle East,1339,Movies,1549,Music,2372,Opinion,2372,Other,10277,Other Sports,4742,Political News,10917,Political Protests,2128,Politics,16541,Real Estate,1604,Relationship,59,Retail,2968,Science,2314,Science & Tech,9006,Soccer,128,Space & Cosmos,248,Sports,10583,Technology,3141,Tennis,488,Theater,1480,Transportation,216,Travel,2380,TV,3351,US Sports,1268,Video News,3531,War & Conflict,845,Weird News,919,World,14504,
ltr
item
Newsrust: Coca-Cola, Molson Coors partner for U.S. launch of Topo Chico Hard Seltzer
Coca-Cola, Molson Coors partner for U.S. launch of Topo Chico Hard Seltzer
https://image.cnbcfm.com/api/v1/image/106640713-1596125250407-seltzer.jpg?v=1596125309
Newsrust
https://www.newsrust.com/2020/09/coca-cola-molson-coors-partner-for-us.html
https://www.newsrust.com/
https://www.newsrust.com/
https://www.newsrust.com/2020/09/coca-cola-molson-coors-partner-for-us.html
true
732247599994189300
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content