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Richard Bruton gives exercise tips after his 'beach bod' sparking frenzy online



Richard Bruton has spoken about how it feels to have grabbed the attention of social media users after he posed for a tourism video revealing his “ripped beach bod”.

he Dublin TD quite a stir on social media in a video for Fine Gael showing his top activities in Howth and the surrounding areas, but it was the 67 year old’s physique that caught the attention of most commentators on the party’s twitter post.

Twitter users were quick to point out the impressive shape of the Fine Gael TD.

Mrs Brown’s Boys actor Rory Cowen described MR Bruton as the Mick Jagger of politics.

“He’s in great shape isn’t he? For a man of 67 he’s a great example that you don’t have to be young to be fit and toned. He’s the Mick Jagger of politics,” he said.

Many agreed with Cowen, describing Mr Bruton as “ripped” and in “great nick” and commented that his appearance is impressive for a man of his age.

Bruton says he’s glad people have seen the “human” side of himself as a politician after he posed for a staycation video showing off his fit physique.

And though Deputy Bruton was surprised by how much attention the promotional tourism clip, encouraging people to holiday at home, received, he’s pleasantly surprised the public get to see the man behind the politician.

He said he wants to encourage people of all ages to get out and about and stay fit by walking, swimming and cycling.

“I spent 10 years in earnest policy making and the day I take off to talk about the great places to visit on our doorstep, is when I get all the attention,” Deputy Bruton told the Irish Independent.

“I am surprised at how it’s taken off. I’ll have to lie low for a while,” he joked.

The former Minister for Communications, who’s in tip top condition for the age of 67 – said his phone had been “buzzing” since the video clip went live on social media.

And he’s been pleasantly surprised by the many positive comments, including Mrs Brown’s Boys star, Rory Cowan, who tweeted Mr Bruton is the “Mick Jagger of politics.”

“I saw some of the comments,” Mr Bruton said. “And it’s been a surprise. After 10 years as a minister you’re only seen in the job constantly dealing with serious issues, so it’s nice the personality can seep out as well – it’s an advantage.

“It’s a bit of fun but there’s also a serious message to get out there. There are great things to do on the doorstep and we should all make the most of them.”

Mr Bruton said no matter how busy he was with politics he always set out a “diary” of exercise along with his day job.

“I am definitely a believer in fitness – it’s good for general mental outlook, as well as fitness, so I am always building fitness into my diary.

“I am very lucky to have facilities on my doorstep. I run round St Anne’s Park (in north Dublin). I cycle to and from work and Dublin City Council have made it much safer to cycle in the city, which is great.

“I swim off the Bull Wall jetty in the summer season. And I love to cook.

“I want to encourage people to take advantage of what’s out there on the doorstep across Ireland and if it means I’ll encourage people to be fit, that’s great.

“I’m delighted it’s getting all this attention, hope it reflects on getting the tills ringing across Ireland.”

The former minister recommended people who want to get fit “be consistent.”

“Carve out time to exercise. If you’re new to getting fit, start with two times a week and all the health experts say you need to ease yourself into it.

“A lot of people are preparing for the holiday, so it’s time to get out and about around the country.

“There’s lots of nice places to visit and some people in Dublin may not realise just how much is on our doorstep, from great parks to hill walks -there’s so much to do.

“I make sure I make time in the diary to exercise. In the Summer I swim and follow the tide.

“People should diary their exercise and stick to it, build it into a program.”

And it appears fitness is something Mr Bruton has passed onto his son, Neil Bruton, campaign development worker for the Migrant Rights Centre Ireland (MRCI). Neil is currently doing a 1000km cycle this month to raise funds for the organisation.

“He’s doing the cycle, which is like cycling across Paris, this month, to raise money and it’s great he’s doing that for such a fantastic cause.

“I can’t keep up with him though. I have had to ease off on cycling a bit. My wife Susan comes walking with me too.

“Exercise and getting out and about it is a fantastic thing for families to do together too, so I hope lots of families get out and about this Summer.”

In the clip Mr Bruton is filmed walking on Howth Hill, cycling on the seafront and diving into the water at Dollymount Strand in north Dublin.

One Twitter user described the politician as “Beefcake Bruton” and without doubt, the clip has gained the Government’s new Stay and Spend initiative a great deal of public attention.

Tánaiste Leo Varadkar retweeted the post adding: “Don’t let Richard’s beach bod put you off availing of the Government’s Stay and Spend initiative this autumn!

From October, you can avail of our new scheme on your food and accommodation costs, as the Government encourages people to holiday in the Ireland, rather than travelling abroad.”

Not everyone was so enamored with the tweet, however. One woman expressed her annoyance that a tweet was posted from Leo Varadkar’s account commenting on a co-worker’s appearance.

“I don’t know who wrote this tweet for you but I’d stop them writing the twitter feed if I were you,” she wrote.

Another user claimed to be “cringing” at former Taoiseach’s comment, with somebody else claiming Mr Bruton couldn’t be working hard enough if he has time to keep himself in such good shape.

Online Editors



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