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Walmart CEO joins coronavirus relief effort with business opportunity



Entrepreneurs looking to sell their wares at Walmart, listen up.

Walmart CEO Doug McMillon has signed up for the digital fundraising campaign, All-In Challenge, to help fight the coronavirus crisis, and it includes a chance for small businesses to have their products sold at the nation’s largest retailer.

McMillon and his management team have agreed to vet 10 small businesses who participate in auctions for the opportunity to present their business plans. Starting bids for the 10-minute pitches are $5,000 — but only one winner will be featured on Walmart.com.

The chief executive will also spend a day with a sweepstakes winner at Walmart’s Bentonville, Ark., headquarters and cap it off with a dinner as part of the two-week old fundraising initiative started by Fanatics mogul, Michael Rubin.

The All-In-Challenge has already attracted the likes of Tom Brady, Leonardo DiCaprio, Peyton Manning, Robert DeNiro and other celebrities who have agreed to donate their time or something of value for fans willing to pay big bucks that will go towards feeding people left vulnerable by the coronavirus crisis.

More than $24 million has been raised to date, including the Tom Brady auction that closed on Tuesday and brought in $800,000. The winner, whose identity is not known, will get tickets to Brady’s first Tampa Bay Buccaneers game, along with his jersey and cleats and dinner with the gridiron great.

Former NFL star quarterback Peyton Manning’s auction also closed Tuesday after raking in $525,000 for the opportunity to play golf and have dinner with him in the winner’s hometown.

Rubin, who founded the sports apparel company Fanatics and is a co-owner of the Philadelphia 76ers and the New Jersey Devils, said on his Instagram: “Being stuck at home with no sports and watching WAY too much news, my heart bleeds for everyone affected by this horrible virus and I keep thinking … what else can we do and where can we make an immediate impact?” Rubin then added: “I’m challenging every athlete, sports team owner, sports league, artist, celebrity and business titan to go all-in with me.”

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