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Kano CEO Alex Klein wants computer building, coding to be easy as Lego

Category: Finance,Retail

Alex Klein is not your everyday tech entrepreneur.

The 28-year-old founder of start-up Kano Computing started out as a journalist interested in politics and economics, writing for the likes of The Daily Beast, New York Magazine, The New Republic and The Times of London.

That experience of unearthing stories hidden in the underbelly of politics, business and finance, he says, was equally applicable to the obfuscated world of technology.

"There's always this hunger to look inside and this hunger to get the real story and peel back the layers of the onion and get the truth, even when people might obscure and throw buzzwords at you," Klein told CNBC in an interview.

His line of thinking is that the devices and apps we use on a daily basis — from Apple's iPhone to Facebook's social media platform — are built with the intention that a consumer will use them, instead of giving someone the chance to have a say about how those devices and apps work and what functions are built into them.

Klein set up London-headquartered Kano, which sells do-it-yourself computer kits, in January 2013, alongside his brother Saul and fellow entrepreneur Yonatan Raz-Fridman. Its products are primarily targeted at children, the idea being that anyone — whether they're five years old or 50 — can learn how to put together their own computer and code.

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