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Iceland Christmas advert BANNED: Here’s why advert WON'T be shown | TV & Radio | Showbiz & TV

Category: Entertainment,Gossip

Christmas adverts are starting to pop up on TV as the festive season approaches but supermarket Iceland have been told their ad won’t be televised.

The short cartoon shows a young girl with an orangutan in her bedroom making a mess as she asks it why they’re living there.

As the girl talks about the destruction the orangutan is causing, the animal hits back and reveals why they’ve moved in.

The orangutan explains their home is being cut down and burnt for palm oil so they thought they’d live with the young girl.

The advert is a Greenpeace short film which Iceland had permission to use as their festive offering.

The cartoon features a voiceover by actress Emma Thompson, who takes on the role of both the little girl and orangutan.

However, Clearcast, the body which decides if adverts can be broadcast, said it was in breach of a ban on political advertising.

A spokesperson for Clearcast told The Guardian: “Clearest and the broadcasters to date have been unable to clear this Iceland ad because we are concerned that it doesn’t comply with the political rules of the BCAP (Broadcast Code of Advertising Practice) code.

“The creative submitted to us is linked to another organisation who have not yet been able demonstrate complicate in this area.”

However, Iceland are clearly not happy with Clearcast’s decision.

Responding to their decision, Iceland founder Malcolm Walker said: “This was a film that Greenpeace made with a voice over by Emma Thompson.

“We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad.

“It would have blown the John Lewis ad out of the window. It was so emotional.”

Iceland Foods official Twitter account shared the clip alongside the caption: “You won’t see our Christmas advert on TV this year, because it was banned.

“But we want to share Rang-tan’s story with you. Will you help us share the story?”

There were over 3,000 responses to the tweet with one follower asking: “Why on earth was this banned?”

Another added: “Why on Earth was it banned? I think it’s a great ad.”

“I think it is a brilliant advert and it should be shown,” a third replied.

Someone else wrote: “Bravo Iceland ! You've won yourself a new Customer!”

A fifth shared: “I don’t shop at Iceland but it’s awful to think that this advert was banned simply because they aim to remove palm oil ingredients from their products. Well done @icelandfoods for raising a very important issue.”


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